The results of the new All About Tea identity have been astonishing. Our feedback from the client was beyond what could be expected. A few quotes that express this sentiment: The firm has changed massively for the better since changing the packaging, labels, letterheads, etc. We are now able to feel proud of what we send out. It changes the way we think about the business and thus the way we present it and ourselves to the outside world. Everyone at All About Tea loves the new look and is excited about what it means for us as a business. Our customers and prospects are also responding very positively with larger customers coming to us now. We dug deep into the supply chain and process of distributing tea and created the most sophisticated online system for ordering tea in a backward looking sector – a global tea platform. The new identity has lowered operating costs through changes to packaging and labeling, streamlined prcesses, increased demand and brought a sense of loyalty and pride to those within the company.

Designed by Moving Brands.

(via The Dieline)

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