L. is a condom company with a cause: to empower women globally by supporting the human right to safe sex. For every condom you purchase, one is distributed in a developing country. L. not only provides those in need with safe sex options, but also educational programs in order to raise awareness about HIV/AIDS within communities highly affected by the disease. The initial packaging is designed to spread the message within developed countries in order to facilitate the “1 for 1? mission of the company, through the “SEX – CAUSE – WORLD” message, and bold shelf presence.
Designed by Adrian Gilling.