Cigarette Packaging

Categories Graphic Design, PackagingPosted on

The British Government are considering the implementation of ‘plain packaging’. The response was to create a pack which conformed to government regulations. The structure of the pack was created to be less ergonomic, difficult to use and hold. The imagery was chosen to affect the vanity of the users and to represent the short term effects of smoking.

Designed by Jennifer Noon & Sarah Shaw.

(via Core77)

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