Good designers like fonts. Great designers find them physically arousing.
With this thought in mind, we set out to dramatize designers everlasting love affair with Grotesk fonts, and democratically determine which one got designers’ juices flowing the most.
We (Ryan Atkinson & Stephan de Lange) designed a poster inviting people to vote, with the promise that their name would appear on the final product, and posted it on various design blogs and social media sites.
The web address on the poster directed users to a site with multiple examples of Grotesk fonts, and allowed them to vote for their favourite.
This information was then translated into statistical data, and used as the basis for the design, where we used typographical grids to layout all the information.