Summer 2008, while we were travelling around in South America, we discovered a singular, light and comfortable shoe.
Curious but so logical at the same time, this shoe or should we say this ribbon, conformed to the shape of the foot, just like a bandage meant to heal it …this day, without knowing it, we hit on what will later become the distinctive sign of our brand, directly linked to our eco-responsible philosophy, the bandage.
Each story has its part of luck. Meeting Joachim, the designer, was decisive for jojo’s future.
Find out more about Jojo on their website.
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