Categories FashionPosted on

Summer 2008, while we were travelling around in South America, we discovered a singular, light and comfortable shoe.

Curious but so logical at the same time, this shoe or should we say this ribbon, conformed to the shape of the foot, just like a bandage meant to heal it …this day, without knowing it, we hit on what will later become the distinctive sign of our brand, directly linked to our eco-responsible philosophy, the bandage.

Each story has its part of luck. Meeting Joachim, the designer, was decisive for jojo’s future.

Find out more about Jojo on their website.

BLDGWLF has received this project via the Submit your work form, where readers are welcomed to submit their own work for publication.

Leave a Reply

Your email address will not be published. Required fields are marked *