Balloon Factory (a project by Object Design League) was invited by Sight Unseen to design a window installation for Japan Premium Beef as part of the NoHo Design District, a recurring gathering of off-site design events during the annual International Contemporary Furniture Fair in New York each year.
The Balloon Factory project started as a performance, but it has persisted as a factory. We produce balloons for special events and by request. For Japan Premium Beef, we made a set of butcher-themed balloons (in the tradition of Sam Baron’s sausage installation there in 2010). A selection of uninflated steak balloons were displayed on butcher trays, framed by an installation of hanging sausage balloon links. This iteration extends the original Balloon Factory project and carries a strong reference to the intricate fake food prevalent in restaurant windows in Japan.
(via Design Boom)