F.C.Real Bristol

Categories Fashion, PhotographyPosted on

Great photography concept for the new F.C.Real Bristol Lookbook.

“F.C.Real Bristol”
In 1999, the keyword, “BRISTOL”, that has existed inside of “SOPH.” was defined as an imaginary football club for the first time, and then “F.C Real Bristol” started as an independent label to express a new category that see football as a lifework, and suggesting original fashion that imaging all the people who exist with the imaginary football club such like players and supporters. “NIKE” agreed with the concept that develops soccer uniforms as original fashion wear by it’s creative concepts. It means a real existing company sponsored an imaginary football club.and it became an epic-making collaboration brand.

Why consumers balk at companies’ efforts to rebrand themselves

Categories Brand Identity, Graphic Design, PackagingPosted on

One of last year’s most interesting business books was Clay Shirky’s “Cognitive Surplus: Creativity and Generosity in a Connected Age”. The rise of the affluent society has left people with lots of time and talent to spare, Mr Shirky argues. For decades they squandered this cognitive surplus watching television. Today, thanks to the internet, they can also channel it into more productive pursuits.

For a surprising number of people these productive pursuits involve worrying about companies’ logos. Howard Schultz, the boss of Starbucks, recently announced that his company would mark its 40th anniversary this March by changing its logo a bit. The words “Starbucks” and “coffee” will disappear. And the mermaid, or siren, will be freed from her circle.

Starbucks wants to join the small club of companies that are so recognisable they can rely on nothing but a symbol: Nike and its swoosh; McDonald’s and its golden arches; Playboy and its bunny; Apple and its apple. The danger is that it will join the much larger class of companies that have tried to change their logos only to be forced to backtrack by an electronic lynch mob.

Read more…

Emil Kozak

Categories Brand Identity, Graphic Design, PackagingPosted on

Emil Kozak is from a small town in Denmark, and was inspired to take on graphic design as a result of his life long passion for skateboarding. He began at an early age to develop his skills, inspired by skateboard-art and the result today is a unique artist with brilliant ideas. The style is fresh and positive, but often with a message that digs deeper. He is a master of composition and has an eye for detail, that is not seen very often. Typographic, clean lines and few colors is often how Emil Kozak`s artwork is described.