Categories Brand Identity, Graphic Design, PackagingPosted on

The Miswak is a tooth-cleaning twig used mainly in the Middle East, Pakistan and India.

THIS aims to repackage and promote the miswak as an organic, biodegradable, portable, more beneficial substitute for toothpaste and a toothbrush.

It is packaged in a tube with a cap (like a cigar cutter) that peels off the outer layer to reveal the natural bristles, and slices them off after use. It also protects the stick from germs and microbes.

Brief: Redesign the next thing you throw out.

Designed by Leen Sadder.

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